The Roll Down is a national podcast with a growing listener base that aims to provide People of Color with a space to be seen and heard in the pursuit of justice. The moniker "roll down" shaped the entire identity and is inspired by a biblical passage found in the book of Amos. Following this idea, the typography is descending from a higher place and down into view. The color palette features red which relates to the current and historic pains associated with the pursuit of justice, while the blacks and browns pay homage to BIPOC people.