The Impact Movement is a college ministry that aims to produce leaders of African descent to empower communities of African descent around the world through the redemptive power of Jesus. The current branding pairs the Pan-African colors with the font named Impact. I decided to take a contemporary path by creating a custom heavy-weight font and pairing it with a spirited Pan-African color combination. The tittle of the letter "i" is a geometric representation of the continent of Africa and is used as a graphic element throughout the identity system.